From the Office of the CEO

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Reflection Guide for calligraphy business owners

As we navigate the journey of entrepreneurship, it's crucial to have periodic check-ins to reflect on what we've achieved, the lessons we've learned, and the roadmap ahead. Grab my free Reflection Guide, which is how I evaluate and plan my six-figure calligraphy business!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

3 things I learned on my creative retreat

I went on my first ever creative retreat and it turned out to be surprisingly productive and valuable! I break down what I did and what I learned so that you might be inspired to go on your own retreat.

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Shaochen | @monstera.gold Shaochen | @monstera.gold

How to create acrylic calligraphy ornaments (and what pen to use!)

DIY acrylic ornaments are a great way to experiment with lettering on acrylic and even kick off your own holiday sales! I've done the research on acrylic suppliers and the best pens to use, and am sharing my step my step process for creating ornaments with you!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Product or Service-based biz - which is right for you?

You’ve been told to “find your niche” and “define your target audience”. While those are absolutely important things to figure out, I rarely hear people talk about an equally important business decision for calligraphers: Whether you want to be a product or service-based business. Read on to find out which is right for you!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

5 steps to a successful product launch

With the holidays just around the corner, I’ve been getting more questions about how to sell your products, and I’m so here for it! Read on for 5 steps to consider and LOTS of ideas for getting people hyped up for your products this season!

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