You’ve been told to “find your niche” and “define your target audience”. While those are absolutely important things to figure out, I rarely hear people talk about an equally important business decision for calligraphers: Whether you want to be a product or service-based business. Read on to find out which is right for you!

With the holidays just around the corner, I’ve been getting more questions about how to sell your products, and I’m so here for it! Read on for 5 steps to consider and LOTS of ideas for getting people hyped up for your products this season!

In 2019 when I started my calligraphy business, I felt immense excitement and anticipation…along with unending questions, imposter syndrome, and a deep longing for connection with fellow creatives. At the time, I didn’t know anyone who owned a small business, much less a creative business.